Two Great Athletes

Michael Jordan is one of the best former American professional basketball players whose achievements made him to gain tremendous popularity around the world. He is depicted as a role and a hero because of his excellence and courage inside and outside the pitch. After successfully playing basketball at the University of North Carolina, the Chicago Bulls recruited him as the third pick for their 1984-1985 season and he signed a $6.15 million contract with the team (Houghton, 27).Advertising We will write a custom essay sample on Two Great Athletes specifically for you for only $16.05 $11/page Learn More During his rookie season with the Bulls, he was very influential in the National Basketball Association such that he was chosen as an alternate on the Eastern Division All-Star squad. Averaging 28.2 points per game and establishing a team record with 2,313 points, he led the Bulls to a 38 win and 44 loss season. Because of his growing popularity, companies started to use his image in promoting their products. One of these is Nike, which paid him $2.5 million for them to use his name in promoting their products. Coca-Cola, McDonalds, and Gatorade are some other companies that also attempted to endorse Michael. During the 1987-88 season, averaging 35 points per game, he led his team in wining 81 games out of the 82 game season. During the 1990-91 season, averaging 31.5 points, he led the Bulls to have 61 wins and 21 losses, which made them to reach the NBA for the first time in Michael’s career. Michael is the only other player, besides Wilt Chamberlain, to have scored three thousand points in one season, and he received other awards and recognitions, such as the Defensive Player of the Year in 1988, Sportsman of the Year in 1991, and he received five MVP awards. As a majority shareholder of the Charlotte Bobcats, Michael is also a successful businessperson. Another successful basketball player who also played for the Chicago Bul ls was Scotty Pippen. He complemented his teammate Michael Jordan in transforming the Bulls into a vehicle for making the National Basketball Association to be admirable throughout the world in the 1990s. His NBA career began when he was chosen the fifth overall in the 1987 NBA Draft. He was ultimately traded to the Chicago Bulls for a six-year contract worth over $5 million and he became part of their young forward tandem in supporting Michael Jordan. With fellow teammate Michael Jordan guidance, he managed to improve his skills in the pitch. The two players honed one another’s skills on offense and defense and they enabled their team to reach the Conference semifinals in 1988. In that year, he averaged 14.4 points per game.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More This was almost double that of his total during the rookie season. During the 1989-1990 season, he averaged 16.5 po ints per game and 6.7 rebounds per game, which earned him his first appearance NBA All-Star selection in 1990. After the 1990-91 season, he was guaranteed a yearly income of $3.5 million up to 1997-98 season. He supplemented his annual income from endorsing products of companies at over $7 million. He also appeared on television programs such as ER and Chicago sons. His most profitable endorsement was with Nike. This earned him about $3.5 million. With the retirement of Michael Jordan before the 1993-94 season, he came out from Jordan’s shadow, and averaging 22.0 points, 8.7 rebounds, and 5.6 assists, he assisted his team in winning several matches in that season. He was voted to the NBA All-Defensive First Team eight times, All-NBA First Team three times, NBA All-Star Game MVP in 1994, and one of the 50 Greatest Players in NBA history during the 1996-97 season. Works Cited Houghton, Sarah. Michael Jordan: the best ever. Mankato, Minn.: Capstone Press, 2002. This essay on Two Great Athletes was written and submitted by user Mr. X to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Real Marketing Value of a Professional Book Cover

The Real Marketing Value of a Professional Book Cover Revealed: The Real Marketing Value of a Professional Book Cover Most self-published authors already understand the importance of great cover design. When it comes to marketing their book, the cover design is their primary sales tool, the face of their project, and the thing that can elevate them to a professional standard in the eyes of readers. But, if authors know this, why do so many still create their own book covers?Most often, it comes down to resources. Professionally designed book covers cost money (but not as much as you might think), and often, authors end up asking themselves: does a professional book cover actually get you more clicks and sales? The Professional Cover TestTo answer this question once and for all, we recently ran an experiment, in which self-published authors were invited to get their book covers re-designed by an experienced professional on Reedsy.Four titles from a range of genres were selected and entered into an A/B test: over the period of a week, we ran two Facebook ads for each book. Both ads were identical in every way - except for the cover image - and exposed to approximately 1,000 users from the same audience set. That way, we would discover how much the re-designed cover impacts the click-rate rate of an advert.On average, we saw a 35% increase in the marketability of books with professional covers.What does this mean? For each test, the professionally designed cover had a click-through rate that was 12.5–50% higher than their non-professional counterparts. Let’s take a quick look at each of the redesigns and let our designers explain their approaches.Once a Bridesmaid -   48% mo re clicksBuy The Fire Within on AmazonWhy do professional covers matter?An effective cover will get relevant readers responding to your ads and heading to your Amazon page. Once there, the design will communicate the tone and content of your book and get more (of the right) readers to buy or download it. This, in turn, improves your chances of positive reviews and ratings, which will send you up Amazon’s rankings, giving your book greater visibility, leading to even more downloads. More so than in most markets, self-publishing benefits heavily from the snowball effect.And we haven’t even touched on how your cover can be used for reader magnets  and crowdfunding campaigns!To see about maximize your book’s marketing potential, head over to the Reedsy Marketplace and request free quotes from over 200 experienced book designers with experience in almost every imaginable genre.Sign up for our free online marketing course and learn how to use Facebook advertising to market your own books.If you've had a re-design of your book cover - or if you've considered getting a professional cover but decided not to - share your thoughts in the comments below.